Health, beauty and wellness sell practitioner hours
This is Meridian Wellness Studio — Practitioner-hour business built on utilisation: memberships plus clinical appointments at a 75% gross margin. It was solved backwards from the target profit below, with United States statutory tax, Sales Tax (blended) and payroll on-costs already applied.
8 practitioners$1.93M annual revenue10.6% net margin
The plan, solved backwards
Target net profit
$205,000
Revenue required
$1,020,000
Operating costs
$324,000
Payroll base
$568,000
Funding solved
$440,000
Net margin
10.6%
What your sector's numbers say
• Your revenue ceiling is chairs or rooms multiplied by utilisation — Auziplan derives the volume you need from your profit goal.
• Labour is the dominant cost line, so the plan tests headcount and average pay against sector benchmarks automatically.
• Recurring memberships change your cash profile completely; the model shows the difference side by side.
Practitioner-hour driven; utilisation rate is the profit lever.
Health Boutique benchmarks applied
Sector gross margin
75%
Labour benchmark
35%
Occupancy of revenue
8%
Debtor days
12 days
Creditor days
30 days
Stock turns
8x per year
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